Conversion rate is way more complex than you think
It is one the most oversimplified and harder to track metrics.
Topic
Reflections
A collection of 8 issues
What thinking holistically actually means
Hint: it's not just a word your PM likes to use to sound smart.
When your design just doesn't work
Sharing battlefield scars in the hopes that it will help other designers avoid the same mistakes.
Writing is a tool for thinking
Writing is often underestimated as a tool for thinking through problems.
Writing is not just the primary form of communication online. It's an essential instrument for clear and coherent thought.
When you write, you uncover the gaps in our logic.
Finding the right words to express our ideas
Why Default Settings Matter More Than You Think
People stick to defaults when that feels easier than changing them. That's why it's so important to nail your product's defaults. You get there by getting a deep understanding of your user's struggles. It's not easy, but it's incredibly gratifying for you and them.
Towards design convergence
As industries mature, the solutions to their problems start to look similar.
Thinking at the right level of resolution
Working at the right level of resolution reduces distractions and gets you to solutions more efficiently.
Skills overlap
This over-specialization in careers is a by-product of XX-century-style industrialization, where each worker had a perfectly scoped role akin to a cog in a machine.