Ed
Orozco

Resources for startup designers

About me

See my portfolio


11 years of designing, with B2B startups, large B2C fintechs, and my own ventures give me a pragmatic approach to problem-solving through design.


I'm systematic, high-energy, and always approach challenges with a "yes, and…" attitude.


I've hired and coached designers, sold over $100k worth of design projects, built multiple design systems from scratch, designed a 0→1 tool for data engineers, and shipped dozens of production PRs used by hundreds of customers.


I love working with mission-driven teams who deeply care about people and the quality of what they put out into the world.


I thrive in collaborative environments where the boundaries between design, engineering and business blur in favor of learning and making things better than yesterday.


I live in Copenhagen with my wife and daughter.


I'm currently lead designer at Zoios.


Research system for B2B startups

Research system for B2B startups

A free template to kickstart research, focused on product-market fit.

A free template to kickstart research, focused on product-market fit.

Thought leadership

My writing has been featured in top design publications like UX Collective, UX Magazine, Builtin, and HeyDesigner.