Lead product designer and startup advisor

Experience

I've worked with over 30 startups and scaleups at different stages. My favorite projects are the ones where I get to work with founders to build something from scratch. My wide range of skills and early-stage experience makes me an ideal first or principal designer in B2B startups.

Zoios · Full time

First and only designer. Executed a complete rebrand. Unified the design system to use consistent tokens, components, and patterns. Created a library of illustrations. Created resources for different teams to unify their customer and prospect facing materials.

Paternity leave · Full time, double-shift

Took 4 months off to spend time with my baby girl and take a breather. Learned a lot about patience, proactivity, emotional resilience during periods of sleep deprivation, and absorbed a lot of sunrays.

Synq · Full time

Zero-to-one design. As the first and only designer, I established the first visual identity, design system, and design patterns. Managed a freelancer for the v1 the website and hand coded most of the v2. Created a wide array of physical and digital materials for marketing and gave a talk on designing for complex data deployments.

Revolut · Full time

Worked on the web onboarding flow, introducing new patterns that made better use of desktop viewports, now being used by thousands of new customers every month.

WWF · Project

Assisted in managing the redesign of their giant Canadian website.

IBM · Project

Worked alongside a couple of designers on the UI, iconography, design system, and some patterns for Watson University's AI assistant. This was in 2018,way before the whole AI craze

WANDR

First full-time hire. Did pretty much everything as we scaled from 2 to 20+ people and hit $1M in revenue. Design, project management, DesignOps, hiring, mentoring, sales calls, strategy, SEO, marketing, and more. I got to work with some amazing brands and even more amazing people. Some of my design hires went on to work at Nike, Tesla, and Twitter.