Ed
Orozco

Resources for startup designers

The Solo Designers Collective

Bringing together founding and solo designers around what it takes to build a design function from scratch.

Research system for B2B startups

Research system for B2B startups

A free template to kickstart research, focused on product-market fit.

A free template to kickstart research, focused on product-market fit.

Thought leadership

My writing has been featured in top design publications like UX Collective, UX Magazine, Builtin, and HeyDesigner.

About me

I've been working with startups for over 11 years, helping them figure out product market fit.


Between 2017-2020 I helped grow one of LA's best UX agencies to its first $1M in revenue. I hired, led and mentored designers that went on to work at companies like Gitlab, Tesla, Twitter, and Nike.


In 2022 I relocated to Copenhagen, where I've been working with a couple of danish B2B startups.


Chasing product-market fit in uncharted territory energizes me.


I thrive in collaborative environments where the boundaries between design, technology and business start to blur in favor of learning and challenging the status quo.


I'm currently lead designer at Zoios.