Ed
Orozco
Lead product designer specialized in B2B SaaS startups.
I'm a generalist product designer with a strong business mindset. I'm currently working leading design at Zoios.
Over my 10+ years of experience, I've had the privilege to work with several startups, helping them hit product-market fit, as well as with a couple of large companies.
Between 2017-2020 I helped grow one of LA's best UX agencies to its first $1M in revenue. I hired, led and mentored designers that went on to work at companies like Gitlab, Tesla, Twitter, and Nike.
In 2022 I relocated to Copenhagen, where I've been working exclusively with danish B2B startups.
Chasing product-market fit in uncharted territory energizes me.
I thrive in collaborative environments where the boundaries between design, technology and business start to blur in favor of learning and challenging the status quo.
Thought leadership
My writing has been featured in top design publications like UX Collective, UX Magazine, Builtin, and HeyDesigner.
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