Ed
Orozco
0-1 designer specialized in PMF for B2B startups
Research system
for B2B startups
A free template to kickstart research, focused on product-market fit.
Thought leadership
My writing has been featured in top design publications like UX Collective, UX Magazine, Builtin, and HeyDesigner.
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Monthly readers
About me
I'm a generalist product designer with a strong business mindset. I currently lead design at Zoios.
Over my 11+ years of experience, I've had the privilege to work with several startups, helping them hit product-market fit, as well as with a couple of large companies.
Between 2017-2020 I helped grow one of LA's best UX agencies to its first $1M in revenue. I hired, led and mentored designers that went on to work at companies like Gitlab, Tesla, Twitter, and Nike.
In 2022 I relocated to Copenhagen, where I've been working with a couple of danish B2B startups.
Chasing product-market fit in uncharted territory energizes me.
I thrive in collaborative environments where the boundaries between design, technology and business start to blur in favor of learning and challenging the status quo.